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Tag: trends

Probiotics: Market Trends and Opportunities 2017

Google search volume for the term ‘probiotics’ from 2004 – 2016. Data source: Google Trends

Microbiota has been associated with almost all aspects of human health and disease. Subsequently, the potential applications of probiotics broadened. However, health claim regulation has had a major impact on the probiotic market, particularly in the EU.

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