Consumer Hair Care: Online


29th Jul 2020



read the agenda

Consumer Hair Care: Online

An interactive digital session discussing the science behind hair care and product development

Since the dawn of time, human beings have manipulated their hair for aesthetic reasons. Genetics determine different hair types which are also affected by a range of factors that include geography, age, environment, and diversity. These influences make consumers pay more attention when selecting a hair care product, especially when they are trying to improve the look, feel and health of their hair.

However, what is the science that underpins the development of hair care products and what recent advances have there been? Consumer Hair Care Online aims to explore these issues. This uniquely tailored discussion dives into the fundamental scientific principles of hair care. You will have the opportunity to learn from prominent experts about the concepts of understanding hair, how scientific research plays a role in the hair care space as well as innovation as to date.

Do join this thought-provoking digital session with renowned researchers and company leaders!

Time: 09.30-11:00 (Kuala Lumpur 29 July 2020); 21:30-23:00 (New York 28 July 2020); 18:30-20:00 (San Francisco 28 July 2020)
Duration: 90 minutes
Event structure: 75-minute panel discussion + 15-minute Q&A
Registration fee: Complimentary access
Webinar on-demand: Available to view until midnight (Kuala Lumpur) 14 August 2020 (registration is required)
Moderator: Thomas Dawson


The meeting will cover:

  • Hair structure and its relation to consumer attributes
  • The unsolved tensions between technology and consumer need
  • Hair damage – causes and treatments
  • Hair dyes – types, pain points and current research
  • Hair loss – causes and myths
Download The Agenda

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For further details please contact
Reuben Raj
Telephone +603 2117 5193 or
email [email protected]